Cookie Policy

SPORTS GLOBAL – COOKIE POLICY

This Cookie Policy explains how Sports Global (Pty) Ltd (“Sports Global”, “we”, “us”) uses cookies and similar technologies on Sports Global-powered websites and apps (the “Platform”).

This policy should be read together with our Privacy Policy and Terms of Use.

1) What are cookies and similar technologies?

Cookies are small text files stored on your device when you visit a website. We also use similar technologies such as:

• local storage/session storage,

• SDKs (in apps),

• pixels/tags (where applicable).
  

In this policy, we refer to all of these as “cookies”.

2) Why we use cookies

We use cookies to:

• keep the Platform secure and functioning,

• remember your preferences,

• understand how the Platform is used and improve performance,

• display and measure advertising (including sponsor placements and Google AdSense),

• prevent fraud and abuse.
  

3) Types of cookies we use

3.1 Strictly Necessary (Always On)

These cookies are required for core functionality and security. Without them, the Platform may not work properly.

Examples:

• authentication and session management (login, secure access),

• fraud prevention and security protection,

• load balancing and basic performance functions,

• remembering cookie consent choices.
  

Legal basis: Legitimate interests / necessary to provide the service.

3.2 Preferences (Optional)

These cookies remember choices you make to improve your experience.

Examples:

• language preference,

• followed teams and notification settings,

• UI display settings.
  

Legal basis: Consent (where required) or legitimate interests depending on jurisdiction.

3.3 Analytics (Optional)

These cookies help us understand usage and improve the Platform.

We use:

• Google Analytics (where enabled), and

• our own first-party analytics to measure core product usage (e.g., page views, feature usage, interactions).
  

Analytics may collect information such as:

• pages visited, session duration, navigation paths,

• device/browser info,

• approximate location derived from IP.
  

Legal basis: Consent (where required).

3.4 Advertising (Optional)

These cookies support advertising delivery and measurement.

We may use:

• Google AdSense to display ads, and

• sponsor placements (including measurement like impressions/clicks).
  

We aim to show contextual (non-personalised) ads by default, and only enable personalised/interest-based advertising where appropriate and where you have provided consent (if required by law).

Advertising technologies may collect information such as:

• ad views and clicks,

• device/browser info,

• approximate location (IP-derived),

• page context and identifiers used for ad delivery and frequency capping.
  

Legal basis: Consent (where required).

4) Google AdSense and interest-based advertising

Google may use cookies or similar identifiers to:

• deliver ads,

• measure ad performance,

• limit the number of times you see an ad,

• (if enabled) personalise ads based on inferred interests.
  

If personalised/interest-based ads are enabled, we will do so only in accordance with applicable law, including providing appropriate notice and choice.

5) How to manage your cookie preferences

5.1 Cookie settings on the Platform

You can update your cookie preferences at any time via: https://sportsglobal.eu/account

5.2 Browser/device controls

Most browsers let you:

• delete cookies,

• block cookies,

• control third-party cookies.
  

If you block cookies, certain features may not work, including login and preference saving.

6) Third-party cookies

Some cookies are set by third parties, such as Google (Analytics and AdSense). These third parties may process information under their own privacy policies.

We recommend reviewing their policies for more information about their cookie practices and controls.

7) Updates to this Cookie Policy

We may update this Cookie Policy from time to time. We will post the updated version on the Platform and update the “Last updated” date.

8) Contact

Questions about cookies or privacy: privacy@sportsglobal.eu

Support: support@sportsglobal.eu