SPORTS GLOBAL – PRIVACY POLICY
This Privacy Policy explains how Sports Global (Pty) Ltd (“Sports Global”, “we”, “us”) collects, uses, shares, and protects personal information when you use Sports Global-powered league websites, apps, and related features (the “Platform”), including FanHub community features.
This policy applies to end users (fans, visitors, account holders). If you are a league or business customer, additional terms may apply under a separate agreement.
1) Who is responsible for your information
1.1 Sports Global as platform operator
Sports Global operates the Platform and is responsible for platform-level processing such as:
account creation and authentication,
platform security and abuse prevention,
platform analytics and performance monitoring,
customer support,
advertising delivery and measurement (where applicable),
core service delivery and product improvements.
1.2 League Tenants (leagues/competition operators)
Sports Global is a multi-tenant platform. The league or competition operator that manages a specific tenant site/app (“League Tenant”) may also process personal information for league-specific purposes (for example: league communications, moderation decisions, and competition administration).
Depending on how the League Tenant is configured:
Sports Global may act as an operator/service provider to the League for certain league-directed processing; and
The League may be separately responsible for its own processing decisions and communications.
Where reasonably practicable, the relevant League Tenant will be identifiable on that tenant and provide a way to contact the League.
1.3 Contact details (Sports Global)
Sports Global (Pty) Ltd
Reg No: 2016/168730/07
Address: 10 Oxford Lane, Lynnwood Manor, Pretoria, 0081, South Africa
Support: support@sportsglobal.eu
Privacy: privacy@sportsglobal.eu
2) Personal information we collect
The information we collect depends on what features you use and what a League Tenant enables.
2.1 Information you provide to us
Account and profile information: name, email address, username, password (stored securely), profile photo (optional), favourite teams/players (optional), preferences.
Communications: messages you send to support, feedback, survey responses, and other correspondence.
FanHub and user-generated content (UGC): posts, comments, replies, reactions, media uploads, polls, and any information you include in your content.
2.2 Information we collect automatically
Usage and device data: pages/screens viewed, clicks/interactions, session duration, referrer URL, device type, OS, browser, app version, language, time zone, and crash/performance logs.
Approximate location: derived from IP address (not precise GPS, unless you explicitly enable location features).
Cookies and similar technologies: described in Section 7.
2.3 Payment information (if applicable)
If you purchase a subscription or paid feature, payments are processed by Stripe. Sports Global typically receives limited payment-related information such as:
subscription status,
billing dates,
transaction identifiers,
payment method type (e.g., card) and limited card details (such as last four digits, expiry month/year), where provided by Stripe.
We do not store full card numbers.
2.4 Advertising and sponsor interaction data
Where ads are shown, we may collect and/or receive:
ad impressions, clicks, and related event metadata (time, page context, device type),
aggregated reporting metrics.
If third-party advertising cookies are used (e.g., Google AdSense), those providers may collect data as described in Section 7 and Section 9.
3) How we use personal information
We use personal information to:
3.1 Provide and operate the Platform
create and manage accounts,
enable league and fan features (fixtures, standings, notifications, FanHub),
deliver customer support and handle requests,
communicate service-related notices (e.g., security alerts, updates, changes).
3.2 Personalise your experience
remember your preferences and followed teams,
deliver notifications you request (where enabled),
tailor content within the Platform (for example: showing content from teams you follow).
3.3 Safety, security, and integrity
moderate content and enforce policies,
detect and prevent fraud, spam, abuse, and unauthorized access,
investigate and respond to reports, complaints, and suspected violations.
3.4 Analytics and improvement
understand how the Platform is used,
improve performance and reliability,
develop new features and refine user experience.
3.5 Advertising and sponsorship (where applicable)
display contextual advertising and sponsor placements,
measure ad performance (impressions, clicks, aggregated metrics),
produce sponsor reporting that is generally aggregated and not designed to directly identify individual users.
4) Legal bases for processing (where applicable)
Depending on your location and applicable law, we process personal information based on:
Performance of a contract / providing services: to provide accounts, features, and platform functionality you request.
Consent: where required for certain cookies, analytics, personalised advertising, and marketing communications.
Legitimate interests: to secure the Platform, prevent abuse, improve services, and measure performance (balanced against your rights).
Legal obligations: to comply with applicable laws, accounting/tax requirements, and lawful requests.
5) How we share personal information
We may share personal information with:
5.1 League Tenants
We may share data with the League operating the relevant League Tenant to support league features, moderation, and operations. The League may have its own policies and responsibilities for its processing decisions.
5.2 Service providers (processors)
We use trusted service providers to operate the Platform, such as:
Hosting, database, authentication, and storage: Supabase (in the EU region; see Section 8)
Payments: Stripe
Email delivery: MailerSend
Analytics: Google Analytics
Advertising: Google AdSense (where enabled)
Infrastructure/hosting layer: Vercel (where applicable)
Security and monitoring providers: (as used from time to time)
These providers process personal information only to provide services to us (subject to their terms and appropriate protections).
5.3 Legal and safety disclosures
We may disclose information where we believe it is reasonably necessary to:
comply with law, regulation, legal process, or lawful government requests,
enforce our terms and policies,
protect the rights, property, and safety of Sports Global, our users, leagues, and the public.
5.4 Business transfers
If we are involved in a merger, acquisition, financing, reorganisation, or sale of assets, personal information may be transferred as part of that transaction (subject to appropriate safeguards).
5.5 Sponsors and partners
We generally provide sponsors with aggregated reporting (for example: impressions, clicks, CTR, campaign performance).
We do not intentionally share direct personal identifiers with sponsors unless:
you explicitly consent, or
a specific feature requires it and we clearly disclose this to you.
6) User-generated content and public visibility
If you post content in FanHub or public areas, that content (and your username/profile) may be visible to others depending on your settings and the League Tenant configuration.
Please do not post personal information you don’t want others to see.
7) Cookies and similar technologies
We use cookies, local storage, SDKs, pixels, and similar technologies (“cookies”) to operate and measure the Platform.
7.1 Categories of cookies
Strictly necessary: required for core functionality (login, security, session management).
Preferences: remember settings such as language and followed teams.
Analytics: understand usage and improve performance (e.g., Google Analytics).
Advertising: deliver and measure ads (e.g., Google AdSense) and, if enabled, personalised/interest-based advertising.
7.2 Consent and controls
Where required by law, we will request consent before placing non-essential cookies (analytics and advertising). You can change your preferences at any time via [Cookie Settings link] and through your browser/device settings.
Some features may not work correctly if you disable certain cookies.
8) International transfers and data location
Sports Global is based in South Africa. Our service providers may process information in other countries.
Primary hosting/data region: We use Supabase with infrastructure in the EU (AWS eu-west-1 region) for database, authentication, and storage.
Where required by applicable law for cross-border transfers, we rely on appropriate safeguards (such as contractual protections and other lawful transfer mechanisms).
9) Advertising (Google AdSense) and interest-based ads
The Platform may include advertising, including Google AdSense and sponsor placements.
9.1 Contextual vs personalised advertising
We may show contextual ads based on the page or content you are viewing.
Personalised/interest-based ads (if enabled) use cookies or similar technologies to show ads based on inferred interests.
Where required, we will obtain your consent before enabling personalised advertising cookies.
9.2 Third-party advertising providers
Third-party advertising providers (such as Google) may collect information via cookies or similar technologies when ads are shown. Their processing is governed by their own policies.
10) Data retention
We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including legal, security, and operational needs.
Retention periods may vary depending on:
the feature used (account, FanHub content, support tickets),
League Tenant settings,
legal obligations (e.g., billing records),
dispute resolution and fraud prevention requirements.
We may retain and use aggregated or anonymised information for analytics and reporting.
11) Security
We implement reasonable technical and organisational safeguards designed to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.
If we become aware of a security incident that materially affects your personal information, we will take reasonable steps to investigate and comply with applicable notification requirements.
12) Your rights and choices
Depending on your location and applicable law, you may have rights to:
access your personal information,
correct or update inaccurate information,
delete your personal information (subject to lawful exceptions),
object to or restrict certain processing,
withdraw consent (where processing is based on consent),
request portability where applicable,
lodge a complaint with a relevant authority.
To exercise rights, contact privacy@sportsglobal.eu. We may need to verify your identity before acting on your request.
12.1 Account deletion requests
You can request account deletion via support@sportsglobal.eu or privacy@sportsglobal.eu. Some information may be retained where legally required or necessary for security, fraud prevention, or dispute handling.
13) Children
The Platform is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact privacy@sportsglobal.eu so we can take appropriate action.
14) Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on the Platform and update the “Last updated” date. If changes are material, we will take reasonable steps to notify users.
15) Contact
Privacy: privacy@sportsglobal.eu
Support: support@sportsglobal.eu
Information Officer (POPIA): Dewaldt van der Merwe – privacy@sportsglobal.eu